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Lifestyle for Environment
Lifestyle for Environment

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At the 2021 UN Climate Change Conference (UNFCCC COP26), Hon’ble Prime Minister of India Shri Narendra Modi announced Mission LiFE, to bring individual behaviours at the forefront of the global climate action narrative.

 

LiFE envisions replacing the prevalent 'use-and-dispose' economy—governed by mindless and destructive consumption—with a circular economy, which would be defined by mindful and deliberate utilization. The Mission intends to nudge individuals to undertake simple acts in their daily lives that can contribute significantly to climate change when embraced across the world.

 

LiFE plans to leverage the strength of social networks to influence social norms surrounding climate. The Mission plans to create and nurture a global network of individuals, namely ‘Pro-Planet People’ (P3), who will have a shared commitment to adopt and promote environmentally friendly lifestyles. Through the P3 community, the Mission seeks to create an ecosystem that will reinforce and enable environmentally friendly behaviours to be self-sustainable.

 

Overview

Approach of LiFE Campaign

 

Focus on Individual Behaviours

Make life a mass movement (Jan Andolan) by focusing on behaviours and attitudes of individuals and communities

 

Co-create Globally

Crowdsource empirical and scalable ideas from the best minds of the world, through top universities, think tanks and international organisations

 

Leverage Local Cultures

Leverage climate-friendly social norms, beliefs and daily household practices of different cultures worldwide to drive the campaign

 

Individual Action is the core of Climate Responsibility

 

The average carbon footprint of a person in India is 0.56 tonnes per year, compared to the global average of 4 tonnes. India's traditional knowledge, social norms and daily household practices strongly positions it to lead the narrative of addressing climate change through individual behaviours, in the form of a mass movement (Jan Andolan), LiFE.

 

LiFE Global Call for Ideas

 

In this context, NITI Aayog (Behavioural Insights Unit) and the Ministry of Environment, Forest and Climate Change (MOEFCC), in partnership with the United Nations, World Resources Institute, Centre for Social and Behaviour Change (CSBC) and Bill and Melinda Gates Foundation (BMGF), are inviting ideas from across the world for one of the following, or related, areas:

  1. Behaviour-change solutions aimed at individuals, households and communities to drive climate-friendly behaviours in sectors, including:
    1. Water
    2. Transport
    3. Food
    4. Electricity
    5. Waste Management
    6. Recycle
    7. Reuse
  2. Innovative solutions that promote wider adoption of traditional, climate-friendly practices and/or create livelihood options for communities that may lose their jobs with a shift towards climate-friendly production.
  3. International, national and/or local best practices that can be feasibly scaled-up for driving behaviour change related to climate action.

 

Authors of the accepted ideas will be invited to present their work during an international conference in India (the details of the conference will be announced at a later stage).

 

Participants are strongly encouraged to submit empirically informed and measurable ideas that can offer implementable solutions while having the potential to be published in reputed academic journals.

Frequently Asked Questions

 

  1. What is LiFE Global Call for Ideas and Papers?

    The LiFE Global Call for Ideas and Papers is an initiative of the Government of India to invite papers/ ideas from across the world aimed at individuals, households and communities to drive climate-friendly behaviours.

  2. Are there any priority sectors for the LiFE Global Call for Ideas?

    Yes. The key priority areas are :

    1. Water
    2. Transport
    3. Food
    4. Electricity
    5. Waste Management
    6. Recycle
    7. Reuse
  3. Who can participate or submit ideas?

    LiFE is a public movement to mobilize individuals and is open to all globally. Participants from public, academic and private institutions may submit papers as individual authors or in teams of 3 or fewer.

  4. What are the qualification criteria for submitting ideas or papers?

    Participants should have a minimum of a graduate degree or currently pursuing it, regardless of the education stream.

  5. Can a team be formed from 2 or 3 different institutions?

    Yes, teams can be formed from 2 or 3 different institutions as long as the team size is limited to 3 persons.

  6. What kind of ideas can be submitted?

    Ideas that provide innovative solutions promoting wider adoption of traditional, climate-friendly practices or create livelihood options for communities who may lose their jobs with a shift towards climate-friendly production.

    Participants are strongly encouraged to submit empirically informed and measurable ideas that can offer implementable solutions while having the potential to be published in reputed academic journals.

  7. Where and how can I submit my ideas?

    The abstract is to be submitted online per the template specified in Annexure I of the Brochure. Participants are requested to fill in the details in all the sections under the template and adhere to the word limits set. Only entries received on the following link will be considered eligible for the Call for Ideas.

    Link to apply: https://docs.google.com/forms/d/e/1FAIpQLScRqrQQRBJNQahp6RuqR-XgeoGWelnTpkHOJYUYtrgdV75vjQ/viewform
    Link to access the brochure: https://www.niti.gov.in/sites/default/files/2022-04/Brochure_LIFE_vf_with_Cropmarks_19042022.pdf
  8. What are the timelines for the submission of ideas?
    1. The abstract submission application is open from 5th June 2022 at 12:01 AM IST till 31st December 2022 at 11:59 PM IST.
    2. Papers submitted will be evaluated, and the top 150 ideas will be shortlisted and invited to submit detailed proposals by 25th February 2023 at 11:59 PM IST for further evaluation.
    3. From this pool, the top 100 ideas will be compiled in the form of a Compendium, and the top 5 ideas will be awarded.
  9. Who would evaluate the papers submitted, and how would the evaluation process work?

    An 11 membered expert evaluation committee consisting of academicians, climate change and behaviour change experts is formed to evaluate the ideas/papers submitted. The ideas would be measured on innovation, scientifically informed, scalable, feasibility etc.

  10. How will I be notified if my idea is shortlisted?

    The top 150 ideas will be notified by email by 15th January 2023 and required to submit detailed proposals by 25th February 2023 at 11:59 PM IST. Format for submissions of detailed proposals will be shared in the notification mail.

  11. What is the award if my idea is amongst the top 5 selected ideas?

    The announcement of the top 5 ideas will be on 5th June 2023 and will be awarded:

    *The conference will also release a compendium of the top 100 detailed proposals

    Disclaimer: The award(s) given to the eligible winners are not transferable, redeemable for cash or exchangeable for any other prize. If the award cannot be given for any reason, the organizing team reserves the right to substitute it with another award at its sole discretion.

    1. Ambassador for LiFE award at COP 28
    2. USD 25,000 to test and pilot their idea(s) in India
    3. Opportunity to present at the Global LiFE conference in India (the conference's details will be announced later)
    4. End-to-end implementation support from NITI Aayog and MoEFCC to scale ideas
  12. What is the award if my idea is amongst the top 100?

    The top 100 ideas with the detailed proposals will be part of a compendium to be released at the Global LiFE conference in India with the UN agencies.

  13. Who can I contact for further clarification regarding LiFE Global Call for Ideas?

    For further clarification, one can email life-niti@gov.in

Application Details

 

APPLY HERE

 

Applications Open : 05th June 2022, 12:01 AM IST
Applications Close : 31st December 2022, 11:59 PM IST
Awards : Authors of the top 5 ideas will each be awarded with:
Disclaimer : The award(s) given to the eligible winners are not transferable, redeemable for cash or exchangeable for any other award. If the award cannot be given for any reason, organizing team reserves the right to substitute that award with another award in its sole discretion.
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Contact Details

 

For any further information, please write to life-niti@gov.in

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LiFE Global Call for Ideas

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