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“Review of Udaan Scheme in Jammu & Kashmir”
Sponsored By
NITI Aayog
Govt. of India
Conducted By:
Bureau of Research on Industry and Economic Fundamentals Private Limited
B-59, Ground Floor, South Extension - II, New Delhi - 110049
Telefax: 91-11-46550348
www.briefindia.com
3
Disclaimer
Bureau of Research on Industry and Economic Fundamentals Pvt. Ltd., New Delhi has received the
grant under the Research Scheme of NITI Aayog, FY 2018-19 to produce the document. However NITI
Aayog shall not be held responsible for findings or opinions expressed in the document prepared. This
responsibility rests with Bureau of Research on Industry and Economic Fundamentals Pvt. Ltd.
4
Table of Contents
1. Overview of the Udaan Scheme ....................................................................................................... 6
1.1. Brief introduction to the scheme ............................................................................................................. 6
1.2. Registration details ............................................................................................................................... 6
1.2.1. Number of registrations ......................................................................................................... 6
1.2.2. Classification of candidates .................................................................................................... 7
1.2.3. Classification of training centres ........................................................................................... 8
2. Overview of the Training Process ................................................................................................. 10
2.1. The overall process followed by corporate entities .................................................................................. 10
2.2. Candidature status at various stages ................................................................................................... 11
2.2.1. Selection stage ........................................................................................................................ 11
2.2.2. Training stage ......................................................................................................................... 11
2.2.3. Placement stage ..................................................................................................................... 11
2.2.4. Joining stage ........................................................................................................................... 12
3. Qualitative Assessment .................................................................................................................... 13
3.1. Feedback of candidates ....................................................................................................................... 13
3.1.1. Profile of candidates ............................................................................................................. 13
3.1.2. Training details....................................................................................................................... 14
3.1.3. Perception based feedback ................................................................................................... 15
3.2. Feedback of dropouts ......................................................................................................................... 16
3.2.1. Estimates of selected candidates joining the industry ...................................................... 16
3.2.2. Survey results for dropouts .................................................................................................. 17
3.3. Assessment of youth aspirations.......................................................................................................... 18
4. Challenges............................................................................................................................................ 21
4.1. General ............................................................................................................................................. 23
4.2. Stage-wise .......................................................................................................................................... 24
4.2.1. Mobilisation ............................................................................................................................ 24
4.2.2. Training ................................................................................................................................... 25
4.2.3. Placement ............................................................................................................................... 26
5. Success factors .................................................................................................................................... 27
6. Recommendations............................................................................................................................. 28
6.1. General ............................................................................................................................................. 31
6.2. Stage-wise .......................................................................................................................................... 33
6.2.1. Mobilisation ............................................................................................................................ 33
6.2.2. Training ................................................................................................................................... 35 5
6.2.3. Placement ............................................................................................................................... 35
7. Way Forward ....................................................................................................................................... 37
Annexure I ................................................................................................................................................ 38
Methodology .............................................................................................................................................. 38
Annexure II .............................................................................................................................................. 40
Testimonials from successful candidates ...................................................................................................... 40
6
1. Overview of the Udaan Scheme
1.1. Brief introduction to the scheme
The Udaan Scheme, a Special Industry Initiative (SII) for the state of Jammu and Kashmir (J&K), is
funded by the Ministry of Home Affairs and implemented by National Skill Development Corporation
(NSDC). Based on the recommendations of the Rangarajan Committee, the scheme has been a major
initiative of the central government towards making the educated youth – graduates, post-graduates and
three year diploma holders in engineering – of J&K employable. The Rangarajan Committee was formed
in August 2010 and the report by the committee was submitted in February 2011, post which the Udaan
scheme was promptly launched in financial year 2011-12.
The aim of the Udaan scheme is capacity building of the youth in J&K through skill development and
subsequently exposing them to the best of corporate in India. The initiative also aims at providing the
corporate sector in India access to the rich talent pool in J&K.
The Ministry of Home Affairs is the funding and monitoring authority for the scheme. As a state specific
scheme under the Ministry of Home Affairs (MHA), Udaan is a considerably funded initiative. The total
fund allocation for the scheme by MHA was to the tune of INR 750 Crore. Till date, the funds received
by the implementer amounts to INR 353.45 Crore, of which INR 344.74 Crore have been utilised till
August 2018.
The major stakeholders involved in the scheme are:
The Ministry of Home Affairs (the scheme is funded and monitored by the MHA)
National Skill Development Corporation (the implementing agency)
Jammu & Kashmir Youth Development Forum
1 (the mobilising agency)
Registered corporate bodies (providing training and placement support)
Candidates (availing training under the scheme)
1.2. Registration details
1.2.1. Number of registrations
Table 1: Candidate Registrations
Year Registrations
2012 (Mar-Dec) 5,797
2013 22,007
2014 19,416
2015 13,686
2016 18,636
2017 16,715
2018 (Jan-May) 13,812
Total 1,10,069
Source: NSDC
As per NSDC data, the total registrations taking
place – from March 2012 to May 2018 has been
1,10,069. The year-wise count of registrations
have been provided in Table 1. On analysing the
registration growth trends on a year-on-year
basis, it can be observed that registrations
declined by 12 per cent in 2014 vis-à-vis 2013.
The metric saw a further dip of 30 per cent in
2015. The number of registrations improved
substantially in 2016, increasing by 36 per cent as
1
JKYDF has been a part of the ecosystem since October, 2017
-12%
-30%
36%
-10%
2014 2015 2016 2017
Registration Growth (Y-o-Y ) 7
compared to the previous year, post which there was a declining trend in 2017, presumably because of
halts experienced due to factors such as Aadhar verification of candidates. Periodical unrests in Jammu &
Kashmir have also adversely affected mobilisation processes from time to time.
1.2.2. Classification of candidates
Table 2: Registrations – District-wise Share
District Share of Candidates
Jammu 28%
Srinagar 11%
Baramulla 10%
Anantnag 7%
Budgam 6%
Pulwama 5%
Kathua 5%
Kupwara 5%
Kulgam 3%
Udhampur 3%
Rajouri 3%
Samba 2%
Bandipora 2%
Shopian 2%
Doda 2%
Poonch 2%
Ganderbal 2%
Kishtwar 1%
Ramban 1%
Reasi 1%
Kargil 1%
Leh 1%
Source: NSDC
As represented in Table 2, registrations have
happened from all the districts of J&K, with
around 28 per cent of the candidates from Jammu,
the other major districts contributing candidates
being Srinagar (11 per cent), Baramulla (10 per
cent), Anantnag (7 per cent), Budgam (6 per cent),
Pulwama (5 per cent), Kathua (5 per cent) and
Kupwara (5 per cent). Representation has been on
the lower side from districts such as Kishtwar,
Ramban, Reasi, Kargil and Leh. There has been no
district-wise registration targets under the scheme
guidelines, the aim being to cover 40,000 youth
from Jammu & Kashmir over a period of five
years. However, a broad assessment of district-wise registrations has the potential to facilitate a more even
distribution in the times to come. With that objective, an effort was made to engage with select corporate
bodies with a view to ascertain district-specific issues. As per the responses, most of the districts with
shares in the range of 1-2 per cent – such as Samba, Bandipora, Shopian, Doda, Poonch, Ganderbal,
Ramban and Reasi – are rural. The feasibility of mobilising in rural parts – within the budget allocated –
have been an area of apprehension for the corporate bodies. Some of the reasons behind the same have
been low interest levels shown by rural candidates due to higher income prospects in agricultural activities
vis-à-vis corporate placements under Udaan, reluctance to travel due to conservative mindset of potential
78%
22%
Gender Classification of Registered
Candidates
MaleFemale 8
candidates/their families, geographical remoteness, etc. Political disturbances in certain districts – such as
Bandipora, Shopian, Doda, Poonch and Ganderbal – have also hampered mobilisation processes. The
districts of Leh and Kargil have seen less mobilisation due to issues pertaining to knowhow regarding
talent pool, weather conditions, transportation and communication. In case of districts such as Samba and
Reasi, less number of colleges and higher travel time have been major impediments. Inadequacies in
dissemination of scheme related information to all districts was also cited as an issue in conducting
effective mobilisation, which for many corporate bodies, remained limited to major districts only.
Around 78 per cent of the candidates have been male, with female candidates forming the remaining 22
per cent. Responses from select corporate bodies were sought with a view to outline intervention areas
for increased female participation. It was gathered from the responses that orthodox societies formed a
major part of Jammu and Kashmir, with families possessing very conservative views regarding female
members. Therefore, parents are often reluctant towards furthering the interests of potential female
candidates due to apprehensions over adaptability, safety, security, etc. Counselling of parents and sharing
of stories of successful female candidates with the families of potential female candidates can go a long
way in fostering positive changes in the societal framework governing the progress of women. As per the
respondents, handicraft and hospitality are the two major sectors wherein women from the state can
readily succeed, provided necessary family support, liberty and handholding are provided to them.
1.2.3. Classification of training centres
Table 3: Classification of Training Centres based on Sector
Sector Share
IT/ITeS 35%
Retail 20%
BFSI 15%
Tourism and hospitality 13%
Telecom 13%
Human resources 11%
Healthcare 9%
Textiles and apparels 7%
Engineering services 7%
Sales and marketing 7%
Automobile 4%
BPO 4%
Logistics and supply chain management 4%
Aviation 2%
Advisory 2%
Electrical 2%
Market research 2%
Capital goods 2%
Construction 2%
Electronics 2%
Manufacturing 2%
Security services 2%
Source: NSDC
Note: A significant share of the corporate entities cater to more than one sector. This table represents the share of corporates catering to
the sectors demarcated.
Out of the 46 active Udaan partners (corporate entities) as per NSDC records, a considerable share (35
percent) were into IT/ITeS, the other notably represented sectors being retail (20 per cent), BFSI (15 per
cent), tourism and hospitality (13 per cent), telecom (13 per cent), human resources (11 per cent) and
healthcare (9 per cent) among others (Table 3). As can be observed, there is considerable scope for
increased participation of corporate bodies into sectors such as aviation, construction, electronics and
manufacturing. Key sectors in J&K, such as tourism and hospitality, textiles and apparels, etc., can 9
potentially see much higher representation i.e. greater participation of corporate bodies operating in these
sectors. The underrepresentation of sectors such as tourism and hospitality may be due to factors such as
lack of demand for outstation training and placement owing to considerable opportunities within the
state. As per responses from select corporate bodies, there were no sector-specific criteria – under the
scheme guidelines – in terms of corporate representation. Therefore, corporates from the IT/ITeS sector
(mostly BPOs) were providing training in considerable proportions at the initial stages, a trend which
continued. Further, potential candidates with formal degrees in hospitality and hotel management – which
is sought by the corporates – were less in number comparatively due to minimal formal education
available in Jammu & Kashmir in this area. It was opined by respondents that corporate bodies operating
in the tourism and hospitality sector have also not shown any notable inclination towards training
candidates in the area, in addition to the fact that it has not been a binding requirement.
Table 4: Classification of Training Centres based on Training Duration
Duration Share
3 months 26%
3.5 months 7%
4 months 2%
4.5 months 2%
5 months 4%
6 months 57%
Above 6 months 2%
Source: NSDC
The training duration at a considerable share (57 per cent) of the training centres is 6 months (Table 4).
The need for adequate time required to equip candidates has been highlighted by stakeholders
consistently; the same gets emphasized with close to 60 per cent training centres conducting training
spanning 6 months or above. Around 26 per cent of the corporate entities provide training over a period
of 3 months. Training spanning 3.5 months, 4 months, 4.5 months and 5 months have also been
conducted by various centres.
Table 5: Classification of Training Centres based on Location
Location Share
Delhi-NCR 80%
Bangalore 26%
Hyderabad 4%
Kolkata 4%
Pune 4%
Ajmer 2%
Chennai 2%
Jaipur 2%
Mohali 2%
Mumbai 2%
Bhopal 2%
Source: NSDC
As can be observed, around 80 per cent of the 46 active corporate partners have training centres in the
Delhi-NCR region (Table 5). It has been a preferred region – as per primary responses – due to factors
such as proximity to the Ministry of Home Affairs, easy access to leading universities, media attention,
etc. Bangalore has been another prominent destination for training, with 26 per cent of the corporate
partners having centres there. Training centres have also been run by corporates in Hyderabad, Kolkata,
Pune, Ajmer, Chennai, Jaipur, Mohali, Mumbai and Bhopal. According to responses received, there are
lesser number of training centres in places such as Chennai – owing to comparatively low footfall – due
to acclimatisation issues faced by candidates with respect to food, climate, etc. 10
2. Overview of the Training Process
2.1. The overall process followed by corporate entities
As depicted, the overall process followed under the Udaan scheme broadly entails the selection of
corporate bodies, training of candidates and placement of candidates (which is an incentivised activity).
These activities are carried out over four stages, which are described as follows:
i) Proposal stage – At this stage, proposals are submitted by interested corporate bodies with National
Skill Development Corporation (NSDC), which include all necessary information as well as the proposed
targets. The submission of documents is followed by screening of the same by NSDC. Post approval of
proposals, NSDC assigns final targets to the corporate bodies for specified time periods.
ii) Mobilisation stage – The process of mobilisation entails drives wherein prospective candidates are
apprised of the training details, eligibility criteria and job prospects, in addition to other details such as the
facilities on offer. NSDC has extensively been involved in mobilisation drives. Jammu and Kashmir
Youth Development Forum (JKYDF) has also been involved since October 2017 for facilitating
mobilisation of candidates as per the needs of the corporate bodies. The corporate bodies also have
offices and/or mobilisers (which includes company officials, NGOs, mobilisation agencies, etc.) in the
state to carry out drives.
ii) Training stage – The selected candidates receive one time travel expenses to reach their respective
training centres from J&K. Once the candidates arrive at the training centres, processes such as
verification of documents, filling of declaration form by the candidates and orientation about the training
programme take place. Subsequently, accommodation (including meals) is allotted to them. They also
receive monthly stipends throughout the tenure of their training. The training process – which spans over
Se
le
cti
on
of
co
rp
or
at
es
Proposal Stage
Proposals are submitted by interested
corporate bodies with NSDC, which
include:
Capability statement
Proposed targets
After necessary screening, NSDC
accepts the proposals and
approves/assigns targets for a specified
period
Mobilisation stage
Mobilisation drives are conducted in
J&K wherein candidates are oriented
about the training process, eligibility
criteria, job prospects etc.
Mobilisation is conducted by the
corporates as well as Jammu and
Kashmir Youth Development Forum
(JKYDF)
NSDC also participates in drives
Training stage
A minimum of 90 days training is
provided, which includes:
i) technical training,
ii) soft skills training
iii) on-the-job training
Initially, one time transportation cost
for reaching the training centre is
provided to the candidates
Allotment of accommodation, filling of
declaration form, document verification
and orientation about the course is
completed prior to training
Placement Stage
Towards the end of the training stage,
the candidates are provided necessary
orientation on placement procedures
A share of the candidates are absorbed
by the corporates
A section of the candidates are provided
necessary support for placements in other
companies as well
The corporates receive incentives for
successful placements once they submit
necessary documents
Trai
ning
of
cand
idate
s
(Pri
mary
activ
ity)
Plac
eme
nt
supp
ort
(Ince
ntivi
sed
activ
ity) 11
a minimum of 90 days – includes classroom training (technical/product training as well as development
of soft skills) and on-the-job training (OJT).
iii) Placement stage – Placement support is an incentivised activity. In the final stages of training, the
candidates are provided orientation on placement procedures. Post completion of training, the corporate
bodies may absorb some of the candidates trained or place them in other companies. Placement drives
are conducted in which the candidates go through interviews and subsequent selection processes. Majorly,
the candidates are offered monthly salaries ranging INR 15,000-20,000, barring exceptions. The corporate
bodies receive incentives for successful placements, after necessary documents – i.e. offer letter of the
candidate, salary slips for three months and certification by HR department confirming employment – are
submitted.
2.2. Candidature status at various stages
2.2.1. Selection stage
Table 6: Classification of Candidates - Selection Stage
Particulars Number Share
Dropouts before commencement of training 2885 6%
Selected candidates joining training 42608 94%
Total number of selected candidates 45493 100%
Source: NSDC
As summarised in Table 6, around 94 per cent of the selected candidates joined training, the overall share
of dropouts at this stage being 6 per cent.
2.2.2. Training stage
Table 7: Classification of Candidates - Training Stage
Particulars Number Share
Dropouts post joining 3754 9%
Candidates undergoing training 6945 16%
Candidates having completed training 31909 75%
Total number of candidates joining training 42608 100%
Source: NSDC
This phase is from the joining of training by a candidate to the completion of training. As represented in
Table 7, around 9 per cent of the candidates dropped out post joining. Around 75 per cent have
completed training, the share of candidates yet to complete being 16 per cent.
2.2.3. Placement stage
Table 8: Classification of Candidates - Placement Stage
Particulars Number Share
Candidates awaiting placements 13349 42%
Candidates with job offers 18560 58%
Total number of candidates with training completed 31909 100%
Source: NSDC
This stage covers the completion of training by candidates to the receipt of job offers. As per information
received, around 58 per cent of the candidates who had completed training had job offers (Table 8). The
remaining 42 per cent candidates were awaiting placements.
12
2.2.4. Joining stage
Table 9: Classification of Candidates - Joining Stage
Particulars Number Share
Candidates awaiting joining 2737 15%
Candidates having rejected offers made 2586 14%
Candidates having joined 13237 71%
Total number of job offers made 18560 100%
Source: NSDC
As summarised in Table 9, 71 per cent candidates receiving job offers post completion of training have
joined. Around 15 per cent candidates are awaiting joining and the remaining 14 per cent have rejected
their respective job offers. As per responses received from corporate bodies providing training, the
principal reasons for delayed joining of certain candidates, post receipt of job offer, have been
expectations of receiving offers with higher packages and in respective sectors of preference. Candidates
who rejected their job offers did so primarily because packages offered were not up to their expectations
and offers made were not from their respective sectors of training. Homesickness was also a major reason
for candidates turning down offers. As per feedback from corporates, there is also a set of candidates
who aim to do training only and look for jobs back in the state after undergoing the training. Some of the
candidates join their family business/trade as well.
13
3. Qualitative Assessment
3.1. Feedback of candidates
With a view to understand the profiles of candidates, their training experience, challenges faced and the
views of the candidates on possible areas of improvement, a survey of 160 candidates was conducted
across 18 training centres visited. The following sections summarise the findings of the survey.
3.1.1. Profile of candidates
Around half the respondents belonged to the age
group of 23-25 years. Candidates in the age group
20-22 years formed 27 per cent of the respondent
set, the share of respondents in higher age
brackets of 26-28 years and 29-31 years being 18
per cent and 5 per cent respectively. The fact that
almost a quarter of the respondents were aged 26
or higher indicates delays in joining training under
the scheme post attaining highest qualification.
Therefore, the need for orienting students – on
various schemes directed towards professional
development – at the final stages of their
curriculum in colleges can be gauged.
The lack of outreach towards and subsequently
participation of female candidates was evident from
the centre visits, with only 15 per cent of the
respondents being females. With an overwhelming
majority (85 per cent) of the respondents being
male, the need for greater emphasis on female
participation can be gauged.
Of the respondents, around 51 per cent were from
Jammu and 45 per cent were from Kashmir. Approximately 4 per cent of the respondents were from
Ladakh. As opined by officials from some of the training centres visited, participation from Ladakh was
on the lower side as potential candidates prefer to tap local opportunities and are comparatively less
inclined towards working in outside locations.
27%
50%
18%
5%
Age (in Years)
20-2223-2526-2829-31
15%
85%
Gender
FemaleMale
4%
45%51%
Region
LadakhKashmirJammu
83%
11%
6%
Qualification
Graduate
Post-Graduate
Three Year Diploma in Engineering 14
Around 83 per cent of the respondents were graduates, the share of three year diploma holders in
engineering being 6 per cent. The share of post graduates was 11 per cent, which was lower than
expected. Therefore, it becomes necessary to consistently assess the aspirations of post graduates vis-à-vis
the benefits offered by the scheme, so as to ensure greater participation.
The share of candidates with specialization in engineering
2 was around 35 per cent, the other notable
specialization areas reported by candidates being computer applications (12 per cent), arts (11 per cent),
business administration (9 per cent) and medical science (8 per cent). Candidates from disciplines such as
science, commerce, communication and dental sciences among others also formed part of the respondent
set.
3.1.2. Training details
Around 81 per cent respondents were part of
training modules spanning six months.
Respondents who were part of training courses
spanning 3 months and 4 months formed 18 per
cent and 1 per cent of the respondent set
respectively.
2
Which includes engineering graduates as per responses received
1%
11%
4%
9%
3% 2%
12%
3%
35%
9%
1% 1% 1%
8%
Specialisation
18%
1%
81%
Training Period
Three monthsFour monthsSix months 15
It could be gathered from the responses received that word of mouth was an important driving factor as
far as awareness about the scheme was concerned, given the fact that around 46 per cent of the
respondents learnt about the scheme from friends, relatives, seniors and other known individuals
providing references. Around 25 per cent of the candidates became aware of the opportunity through
mobilisation drives by corporate partners. Candidates oriented by JKYDF formed 11 per cent of the
respondent set. The proportion of candidates knowing about the Udaan scheme from media sources and
the scheme website were 11 per cent and 7 per cent respectively.
All the training centres surveyed included technical training, soft skills straining and on the job training in
their training modules. Of the respondents, around 64 per cent indicated – at the time of the interview –
that they were already receiving technical training, and approximately 75 per cent opined that they were
receiving training on soft skills. Commencement of on the job training was confirmed by 45 per cent of
the respondent set.
3.1.3. Perception based feedback
Table 10: Candidate Ratings on Key Deliverables
Parameters Mean Ranking
Training process 4.0
Facilities provided 3.8
Selection process 3.7
Placement support 3.2
Payment of stipends 2.6
The candidates at the training centres visited were asked to rate the various deliverables on a scale of 1 to
5, 5 being the highest rating and 1 being the lowest. On taking out the mean ranking – by applying
weighted average – it was gathered that the training process was the most highly ranked deliverable by the
candidates, followed by facilities on offer and the selection process followed. Placement support and
stipends came out to be the concern areas for the candidates on the whole.
36%
11%
5%
2% 3%
11%
25%
7%
Friends Media ReferencesRelativesSeniors Through
JKYDF
Through
selection drives
by the training
partner
Website
Initiation to the Scheme
64%
75%
45%
13%
Technical training Soft skills trainingOn the job trainingTraining on other skills
Training Components 16
Around 48 per cent of the respondent candidates
indicated that they faced challenges in the
placement stage, with 32 per cent citing problems
faced in the training stage. Issues faced in the
mobilisation and enrolment stages were cited by 16
per cent and 4 per cent of the respondents
respectively.
3.2. Feedback of dropouts
3.2.1. Estimates of selected candidates joining the industry
Source: NSDC
With a view to get an understanding of the share of candidates joining the workforce, sections of
candidates viz. dropouts before and after commencement of training, candidates undergoing training,
those yet to be placed and placed candidates rejecting job offers have been accounted for at various
stages. As can be seen, approximately 34 out of every 100 selected candidates have joined – or with offers
and awaiting joining – the industry in various capacities. From the estimates, it can be gauged that the
16%
4%
32%
48%
Incidence of Challenges Faced
MobilisatonEnrolmentTrainingPlacement
Selection stage
(42,608 joined)
Training stage
(31,909 completed,
6,945 undergoing)
Joining stage
(15,974
joined/awaiting
joining)
Placement stage
(18,560 placed)
Selected candidates
(45,493 selected)
Dropouts
Candidates
awaiting
placements
6%
Candidates
rejecting
offers
9% 42% 14%
100
100
100
94
100
100
70*
100
100
40
100
100
Candidates
joining the
industry
34
100
100
Candidates
receiving
job offers
Candidates
completing
training
Candidates
joining
training
* excluding dropouts and candidates undergoing training 17
metric has to experience consistent rise to generate enhanced positivity on the ground regarding the
scheme. Since dropouts have formed a critical share of selected candidates not joining the industry, a
survey was designed to understand in greater detail the profiles and experiences of such candidates, as
summarised in section 3.2.2.
3.2.2. Survey results for dropouts
As per responses received from the dropout sample interviewed, a considerable share (33 per cent) was
from Baramulla, other notable districts being Pulwama (15 per cent) and Anantnag (13 per cent). With
these districts forming a part of Kashmir, it can be gathered that dropout rates are on the higher side as
far as candidates from Kashmir are concerned.
Of the dropouts, around 59 per cent opined that their experience with the scheme was average. Around
24 per cent expressed that the scheme needs improvements. The share of the respondents regarding the
scheme as beneficial was 17 per cent, who can be perceived to have dropped out for reasons apart from
the quality of training received under the scheme.
Table 11: Reasons for Dropping Out
Parameters Share
Personal reasons
Homesickness 33%
Lack of mental preparation to work outside home environment 30%
Lack of family support 26%
Health issues 13%
Professional reasons
Receipt of job offer during training 20%
To pursue further education 13%
Scheme related reasons
Documents did not get verified 7%
Training was not upto the mark 2%
Asked by training centre to leave 9%
Course structure was not as per expectations 9%
It was gathered from the responses that a sizeable sections of the respondents cited personal reasons –
such as homesickness, lack of family support, health issues, etc. – as the/one of the reason(s) for leaving
training. Individuals getting job opportunities and opportunities for further education formed 20 per cent
13%
7%
33%
7%
4%
2% 2%
15%
9%
7%
2%
AnantnagBandiporeBaramullaBudgamKathuaKulgamKupwaraPulwamaSrinagarSumbalShopian
District-wise Classification of Dropouts
17%
59%
24%
GoodAverageNeeds improvement
Experience with the Scheme 18
and 13 per cent of the respondent set. Some of the dropouts also cited issues with respect to training
under the scheme, in areas such as document verification, training and course structure. Around 9 per
cent respondents were expelled by their respective training centres.
3.3. Assessment of youth aspirations
The context
The youth of Jammu and Kashmir (J&K) – arguably the most defining resource for development – are
seen as potential change agents not only for the state but the country at large. Currently, the youth of
J&K are facing a lot of challenges, which are adversely affecting their overall growth prospects. Among
the youth, there is considerable trust deficit in the governance systems. Further, very limited or no
avenues for youth participation in decision making, coupled with limited employment opportunities for
the educated youth of the state have sufficiently added to the discontent of the youth populace.
As the state is going through political instability, a deep sense of betrayal – as viewed by a considerable
section of the youth population in the state – by the political system of the country prevails, which often
being believed by the youth to be promoting corruption and nepotism. These are considered to be the
main factors which are negatively affecting creativity, innovation and potential for utilising opportunities
by the youth in the state. Amidst this unfavourable situation, however, interactions with the youth
revealed that they are hopeful and aspire for necessary changes in the education system so as to get better
career and job opportunities.
Interactions on the ground
As a part of this exercise, several interactive sessions were conducted with the youth in J&K, which
included FGDs (Focussed Group Discussions) and one-to-one questionnaire based interviews directed
towards gathering insights on how the youth aspires about their future with respect to employment and
other relevant aspects. The following feedback was received on various parameters interacted on:
Employment
The interactions revealed that for majority (around 90 per cent) of the respondents, government jobs are
of topmost priority. However, all the respondents confirmed that they also explore alternative
opportunities. A notable share of the respondents (65 per cent) showed interest in working in private
sector enterprises, of which 50 per cent were interested in getting opportunities within the state itself,
while the rest expressed willingness to work across the country, provided salary expectations were met.
The youth opined that more is needed to be done to improve the private sector in the state and also,
salaries and other benefits offered should be at par with any other state in the country. Some of the
respondents expressed that there is an ardent need to infuse more resources (in terms of investments and
technology) for developing local industries so as to create increased opportunities within the state. The
interest among the youth towards gaining necessary skills to tap potential opportunities within the state –
to make the state prosperous – was evident from the interactions.
Education system
The respondents strongly expressed that the current education system in the state is not equipping them
enough to meet the challenges of corporate jobs within and outside the state. As per the responses,
reforms entailing substantial change, including necessary training on modern techniques, need to be
brought about in the education system, to boost employability, efficiency and competitiveness of the
youth. The respondents opined that the mismatch in career aspirations vis-a-vis availability of jobs has
been a key factor rendering the educated youth unemployed. The career aspirations and skill sets thereof
need to be aligned with the requirements of the corporate world, so that the existing gap is eliminated or
minimised, which in turn will result in making the youth relevant to the current job market and
subsequently, more opportunities would open up for them. 19
As per the respondents, there is a need for skill assessment as a very young age, followed by necessary
guidance on a consistent basis towards pursuing the same. The need for introducing skill training in the
school curriculum was highlighted by the respondents, so as to ensure necessary orientation and
development towards successfully joining the workforce.
Societal framework
As far as the societal framework is concerned, the respondents indicated that parental and other societal
pressures often have adverse effects in the aspirations of the youth, which derail them from their growth
paths and sufficiently curb their chances of success. For instance, some of the female respondents
revealed that many decisions about their future are heavily dependent on whether their parents will allow
them to express their desires and pursue their aspirations. The respondents reiterated that orientation of
parents and communities at large – as regards the importance and possible avenues for achieving desired
careers – is imperative to bring about necessary shift in prevailing thought processes in the society and
thereby foster overall development of the youth population of the state.
Self-employment and entrepreneurship
Around 20 per cent of the respondents displayed inclination towards self-employment and
entrepreneurship. The respondents opined that if entrepreneurship is encouraged among the youth –
including the uneducated/less educated masses – the prospects of growth would rapidly increase.
Successful entrepreneurship ventures would also ensure increased job creation, and therefore, the need
for increased support from the government as well as the corporate sector towards developing an
ecosystem conducive to the growth of start-ups is highly desirable.
Awareness about government interventions
Lack of knowledge about existing government schemes and skill development programmes was evident
among the respondents. The youth expressed the desire for increased awareness generation about
available schemes across the state. Youth respondents belonging to inaccessible places such as Kargil,
Doda and Rajouri noted that information about government schemes do not reach such areas; however,
they looked forward to increased communication, advertisements and mobilisation of youth in these
areas.
Interactions with the rest of the country
Around 40 per cent of the respondents opined that they were only interacting with individuals from the
same community in their respective institutions, with very limited exposure to individuals from other
parts of the country. Therefore, they strongly expressed the need for being part of ecosystems with
people from across the country, so as to gain necessary exposure on various cultures as well as share
knowledge and expertise for mutual growth.
Skill development
The youth expressed that focussed interventions with respect to skilling in sectors which are locally in
demand needs to be explored and proper analysis of skills gaps within the state needs to be undertaken.
The respondents indicated agriculture, hotels and restaurants, small manufacturing units, transport and
communication, banking and insurance, handicrafts and handloom, construction, power and healthcare as
potential sectors which can present job opportunities within the state and also help the economy of the
state grow manifolds.
Travelling for employment
Around 30 per cent of the respondents showed considerable interest in joining the corporate sector in
other states. The aspirations attached to travelling for work included enhanced learning opportunities,
emoluments in accordance with skill sets possessed and increase in opportunities/platforms to showcase
expertise in respective fields. To identify all such candidates in Jammu and Kashmir, a framework can be 20
created wherein candidates willing to travel across the country for work opportunities may register with
the Department of Employment under the state government. Subsequently, skill development and
employment of these candidates may be facilitated to create more success stories. The entrepreneurial
youth can be linked with government initiatives such as the Mudra Yojana, Make in India, etc. to achieve
greater coverage under schemes such as Udaan. Select corporate bodies providing training were enquired
on the possible intervention areas for greater participation of youth aspiring to migrate for work. As per
the responses received, some of the key areas that need to be focussed on include effective counselling of
such candidates, addressing issues related to adaptability, providing realistic placement
counselling/support, possible increase in geographical coverage and increased guidance/handholding
from the state government at the ground level.
Situation of conflict
A sizeable share of the respondents felt that the conflict situation in the state is hampering their progress
on personal, social and economic fronts and an end to the crisis will lessen the challenges being faced and
facilitate the building of a healthy and prosperous society. Some of the respondents, especially females,
expressed strong desire for peace in the region and suggested the introduction of conflict management as
a subject in the school curriculum.
21
4. Challenges
Table 12: Challenges
Challenges - General
Socio-political adversities Key activities such as mobilisation, selection drives, etc.
have experienced frequent halts
Certain parts of the state have often been inaccessible by
the implementer and the corporate bodies
Lack of positivity on the ground Dearth of necessary momentum on the ground
Negative word of mouth, especially by dropouts, has
affected mobilisation in the state
Dissemination of success stories has been difficult as
successful candidates have been reluctant to reveal their
identities, owing to socio-political constraints in the state
Incorrect orientation about the scheme, especially by
brokers/middlemen
Instances of negative feedback on quality of training
Ambiguities created due to change in narrative from
enhancing employability to employment generation
Gradual dip in promotional activities
Inadequate ground presence of corporate entities
Lack of coordination with the state government
Substantial dropouts and
cancellations
Considerable dropouts at various stages in the training
process leading to diminished outreach and increased
negative feedback
Inaccurate mobilisation leading to gaps in expectations of
candidates vis-à-vis offerings at training centres, frequently
leading to loss of candidates
Instances of cancellation of candidature of trainees due to
mismatch in documentation have also been frequent
Low adaptability of candidates Inability to adapt to facilities, food, etc.
Homesickness as well as pressure from home to return
Candidates often not adequately oriented towards coping
with change in conditions
Issues over stipends Demands for increase in stipend amount
Delays in stipends
Instances of candidates not meeting attendance
requirements but still receiving stipends also reported
Need for assessment/monitoring of amount of stipend,
timing of payment and eligibility of candidates
Lack of grievance redressal
platforms
Lack of a common grievance redressal platform
Need for an interactive platform encompassing relevant
stakeholders i.e. candidates, corporate bodies, NSDC,
JKYDF, etc. for mitigating issues on real time basis
Challenges – Stage-wise
Mobilisation Stage
Inflated targets Unmanageable targets handled by corporate bodies
Targets have remained unachieved for most of the
corporate entities
Inadequate screening as a result of target pressure
Introduction of middlemen for mobilization, leading to
inadequacies in orientation of candidates
Untapped rural audience Rural areas have largely remained untapped
Lack of adequate representation from corporate bodies
leading to low awareness levels and diminished outreach 22
Lack of orientation Inadequate orientation resulting in low adaptability and
unrealistic expectations of candidates
Shift of focus of orientation sessions from objectives of the
scheme to registrations
Inadequate guidance on potential challenges and required
adjustments
Ambiguities over the role of
JKYDF
Entry of JKYDF into the ecosystem at a later stage
Ambiguities among other stakeholders on JKYDF’s role,
processes and expertise with respect to mobilisation,
screening, orientation, etc. of candidates
Lack of communication and synergies between JKYDF and
other stakeholders
Lack of workshops Dearth of dedicated workshops focusing on the scheme
Need for conducting technical workshops on counselling
methods, capacity building, new developments, etc.
Need for organising workshops fostering stakeholder
interactions and realization of potential synergies
Adverse effects of deterioration in
brand image
Consistent increase in negative feedback
Gradual decrease in support from colleges/universities
Declining interest among potential candidates
Reducing media support
Training Stage
Attitudinal issues Lack of necessary drive and motivation among candidates
towards successful completion of training
Low adaptability towards changes in conditions
Instances of leaves taken – often lengthy – hampering
training
Differences in approach and outlook of candidates from
various parts of the state. For instance, candidates from
Jammu – often having prior experience of travelling to
other parts of the country – are in many cases, found to be
more self-assured and serious vis-à-vis candidates from
Kashmir
Attitudinal differences among candidates from various
parts of Jammu & Kashmir affect synergies within them
and also the training process as a whole
Dropouts Dropouts at various stages affecting success rate
Inadequate orientation leading to mismatch in offerings vis-
à-vis expectations, often culminating to dropouts
Instances of fraudulent activities Instances of candidates enrolling in multiple training
centres
Submission of forged documents by candidates viz. identity
documents, educational certificates, etc.
Instances of candidates receiving stipends without
attending training reported
Occurrences such as outsourcing of training by certain
corporate bodies indicated by respondents
Procedural delays Delays in payment of stipends
Delays in generation of certification on completion of
training
Placement Stage
Challenges in meeting candidate
expectations
Salary expectations of candidates are often not in line with
their expertise levels and market conditions
The amount of job offers getting turned down is 23
considerable
Sustenance issues post placement Sustenance issues, especially on the monetary front,
reported by a substantial share of the candidates
Strengthened monitoring and handholding of the
candidates post placement a requirement
4.1. General
i) Socio-political adversities – The socio-political scenario in Jammu & Kashmir has had an impact on the
functioning of Udaan as well as other skill development initiatives. Various activities integral to the
implementation of schemes such as Udaan, such as mobilisation of candidates, selection drives, etc. have
faced frequent halts due to adverse situations in the state. Further, many parts of the state have remained
inaccessible, despite efforts by the implementer as well as the corporate bodies to cover those
geographies. The functioning of skill development initiatives such as Udaan, therefore, has often been
adversely affected by the aforementioned extrinsic factors.
i) Lack of positivity on the ground – Over the years, despite consistent efforts by the government as well
as by various stakeholders, the scheme has not been able to gain necessary momentum on the ground.
There has been considerable dropout rates at various stages and the opinion of the dropouts – whose
feedback form a considerable share of the overall feedback about the scheme available to relevant
audiences in the state, as the successful candidates are placed in various parts of the country – about the
scheme have mostly been negative. Further, successful candidates have been reluctant to reveal their
identity given the socio-political constraints in the Jammu & Kashmir, which has made dissemination of
success stories difficult in the state. Such negative word of mouth has affected mobilisation in Jammu &
Kashmir. The involvement of middlemen for mobilisation have often led to incorrect orientation about
the scheme. The resultant mismatch in courses and facilities on offer vis-à-vis promises made have
further led to negative feedback on the scheme. Opinion about the quality of training provided have also
often not been positive. Further, the scheme has often been positioned as a platform for getting jobs,
though the principal focus of the scheme is on employability and not employment generation (placement
being an incentivised activity under the scheme guidelines). Therefore, performance of the scheme has
often been evaluated based on number of placements and packages on offer, rather than on the training
modules and quality of placement support provided. In addition, a gradual dip in promotional activities,
inadequate ground presence of corporate bodies, lack of coordination with the state government, etc.
have also deterred potential growth and aided negative feedback.
ii) Substantial dropouts and cancellations – The cumulative number of dropouts as well as cancellation of
candidature has led adverse effects on the outreach and image of the scheme, as it has not only ensured
loss of candidates but has also fuelled negative word of mouth, which has affected mobilisation.
Dropouts have majorly occurred due to lack of adaptability to facilities, food, etc. Mismatch in terms of
details of the course and facilities provided during mobilisation vis-à-vis actual training modules and
facilities have also led to considerable dropouts, emphasising the need for accurate orientation during
mobilisation. Further, cancellations of candidature – on account of mismatch of documents i.e.
information provided in educational certificates for instance vis-à-vis Aadhaar details – have also been a
frequent occurrence.
iii) Low adaptability of candidates – One of the major issues reported by candidates across centres has
been the inability to adapt to facilities, food, etc. as well as to deal with issues such as homesickness and
pressure from home to return among others. This issue has been further accentuated by inadequacies in
orientation of candidates towards adjustments they are expected to make while travelling across the
country for professional training, so that they can better acclimatise themselves.
iv) Issues over stipends – Issues over amount and timing of payment of stipends are frequently reported
by candidates across training centres. The need for a revision in stipend amounts – to be paid on pro-rata
basis – for candidates has been highlighted by various stakeholders. Ambiguities over timing of payment 24
of stipend has also been reported. On the other hand, candidates receiving stipends despite not
maintaining required attendance levels have also been flagged by various stakeholders. There is a need to
monitor the amount and timing of payment of stipend as well as attendance and other necessary details of
the participant for streamlining the process.
v) Lack of grievance redressal platforms – The lack of a common grievance redressal platform covering
all relevant stakeholders have affected operations, as per feedback received from relevant stakeholders.
The need for an interactive platform for mitigating the grievances – shared by candidates, corporate
bodies, NSDC, JKYDF and all relevant stakeholders – has been flagged frequently by stakeholders, to
prevent candidate protests as well as address issues faced by corporate bodies and other stakeholders on a
real time basis.
4.2. Stage-wise
4.2.1. Mobilisation
i) Inflated targets – A major area of concern, as gauged from stakeholder interactions, has been the targets
handled by the corporate bodies, which has majorly been on the higher side. A considerable share of the
corporate entities interacted with has not been able to meet their respective targets. The incidence of
unmanageable targets has often led to inadequate screening of candidates, which subsequently has given
rise to dropouts and failures. It has also substantially influenced the introduction of
middlemen/brokers/mobilization agencies for the purpose of mobilization, thereby accentuating the
issues of inadequate orientation, false promises to candidates and other dilutions in the narratives used for
mobilization of candidates.
ii) Untapped rural audience – A considerable share of the potential candidates from the state, especially
from the rural areas, have remained untapped. In addition to unavoidable circumstances – such as
frequent political unrests – which have made mobilizing difficult in these areas, lack of adequate presence
of representatives/mobilisers from corporate bodies in the rural parts have also led to low awareness,
diminished outreach and therefore, lesser enrolments from the rural pockets.
iii) Lack of orientation – Inadequate orientation of potential candidates during the mobilization stage has
often resulted in low adaptability post joining of training. It has also resulted in unrealistic expectations,
further accentuating to dissatisfaction and eventual increase in dropouts. As per stakeholder feedback, the
focus of mobilisation drives has often shifted from providing counselling and necessary information with
respect to the scheme to registrations. For instance, providing job opportunities has frequently been
portrayed as the objective of the scheme, as opposed to providing platform for engagement between
corporate bodies and the educated youth and imparting necessary training for enhancing their
employability. Further, dearth of necessary guidance on potential challenges with respect to change in
conditions and necessary adjustments required to be made to mitigate the same have also often rendered
the candidates less prepared for the same.
iv) Ambiguities over the role of JKYDF – The Jammu and Kashmir Youth Development Forum
(JKYDF) – involved in activities such as mobilisation and initial screening of candidates based on
requirement of corporates, interacting with corporates and keeping records of candidates mobilised, etc.
among others – started operations at a much later stage i.e. in October 2017. Ambiguities over its role and
functioning in the ecosystem have prevailed since inception. As per stakeholder feedback, there has been
ambiguities over JKYDF’s mobilisation and screening processes, quality of orientation, expertise in skill
development, etc. among others. Further, communication between JKYDF and other stakeholders have
also been low and thereby, required synergies have not developed. Records of candidates selected by
many corporate bodies are also not available with JKYDF. The need for creating adequate synergies
between corporate bodies and JKYDF, ensuring effective and coordinated efforts towards mobilisation
of candidates with necessary support from the implementer (NSDC) has been expressed by relevant
stakeholders. 25
v) Lack of workshops – There has been a dearth of dedicated workshops focussing on the Udaan scheme.
Workshops on various aspects related to the scheme viz. methods of counselling and experiences thereof,
capacity building, new developments, etc. need to be frequently organised. There is a need for increased
interactions and synergies between stakeholders, for which workshops are imperative.
vi) Adverse effects of deterioration in brand image – Concerns over the gradual increase in negative
feedback on the scheme over the years have been frequently reported by mobilisers. Issues faced on the
ground include gradual decline in support from colleges and universities, reduced interest of potential
candidates in the offerings of the scheme as well as instances of negative reporting from the media among
others. Such impediments pose considerable challenges in the mobilisation process. The need for
refreshed guidelines and renewed positioning of the scheme has been continually insisted upon by the
mobilisers.
4.2.2. Training
i) Attitudinal issues – An issue frequently brought up by corporate bodies training under the Udaan
scheme has been the lack of necessary drive to complete the training process successfully. Low
adaptability of candidates towards changes in conditions – owing to migration from hometown to the
training location – as well as reluctance to adapt has been a major concern for the training centres. Issues
with respect to food, facilities, etc. have been frequently reported. Instances of leaves taken by candidates,
which are often lengthy, have also made it difficult for training centres to ensure necessary progress of
such candidates. Differences in attitude and dedication towards the training procedure can also be
observed between candidates from various parts of Jammu and Kashmir. For instance, the seriousness of
candidates from Kashmir has been consistently found to be on the lower side as compared to candidates
from other parts such as Jammu. Further, candidates of Jammu are often found to possess prior
experience of migrating to other parts of the country, including for education, which is not common in
case of candidates from Kashmir. Such differences often needs to be accounted for as they affect the
synergies between candidates during training as well as the success of the training process.
ii) Dropouts – Dropouts at various stages of the training process i.e. after selection but before
commencement of training, post commencement of training, after receiving job offers, etc. have
hampered the success rate under the scheme. There is an inevitable need for orientation towards the
offerings of the scheme so as to mitigate this issue, an area which is yet to gain necessary impetus.
iii) Instances of fraudulent activities – As reported by stakeholders, there have been instances of
candidates enrolling in more than one training centres – for sustained earnings in the form of stipends –
through the submission of forged documents such as educational certificates. Various steps have been
taken by stakeholders over the years, such as the generation of Unique ID and Aadhaar verification by
NSDC. Most training centres have also exercised various checks and balances as well as installed various
systems to curb the incidence of such activities. However, the issue of fraudulent document submission
continues to persist. Further, the incidence of proxy attendance leading to candidates receiving stipends –
at home in Jammu and Kashmir – without attending training has also been flagged by various
stakeholders. Further, activities such as outsourcing of training by certain corporate entities have also
been reported by respondents.
iv) Procedural delays – Delays in stipends have been an issue frequently reported by candidates.
Developments in the recent times, such as Aadhaar verification of all candidates training under the
scheme have led to lapses – for a number of training centres – as far as payment of stipends is concerned.
However, in the long run, there needs to be greater consistency in payment of stipends to eligible
candidates within proposed timelines. Further, delays in the generation of necessary certification on
completion of training have also been reported by various stakeholders. Such certification is required to
be presented during job application and therefore there is a need for receipt of the same in due time. 26
4.2.3. Placement
i) Challenges in meeting candidate expectations – Expectations of candidates, especially in terms of
packages – which are often not in accordance with their expertise levels and market conditions – has been
a major concern for placement officials in most of the training centres, which often leads to discontent
and also refusal of offers. As per data from NSDC, around 14 per cent candidates declined their
respective job offers. The need for consistent appraisal, of the prevailing demand characteristics in the job
markets, by the candidates – in their respective fields of expertise – as well as sufficient orientation of the
candidates on the same are imperative, as expressed by stakeholders.
ii) Sustenance issues post placement – As reported by a considerable share of the candidates interacted
with, sustenance issues post placement has been a major area of concern for them. Strengthened
monitoring and handholding of the candidates post placement as well as provisions for stipends for a
fixed amount of time are frequently sought by the candidates.
27
5. Success factors
i) Addressing the unemployment issue – As per government data, Jammu & Kashmir is home to an
alarming 6,02,979 registered unemployed youth
3. With 18,560 Udaan candidates receiving job offers after
successful completion of training, it may be said that the scheme has facilitated the employment of
around 3 per cent
4 of the unemployed youth population. In a state wherein employment opportunities for
the youth are minimal, the fact that Udaan has been able to create an ecosystem for equipping and
providing employment to a notable share of the unemployed youth can be considered as a commendable
achievement.
ii) Personality improvements in candidates – Among candidates who have successfully completed training
under the Udaan scheme, distinct improvements in personality, attitude towards work and
communication skills have been visible, as per the candidates themselves as well as other relevant
stakeholders. Training under the scheme has equipped them to effectively interact with professionals
across the country as well as abroad, as opined by most of the successful candidates.
iii) Considerable positive impact in rural areas – As per interactions on the ground, the extent of positive
impact of the scheme in the rural parts of Jammu and Kashmir has been considerable. High levels of
aspiration – among the youth in these parts – towards benefitting from the scheme could be gauged.
However, the outreach of the scheme towards potential rural candidates has been limited, which
therefore needs to be focussed on in the times to come. Working closely with authorities in rural areas
can potentially see successful mobilisation of candidates from these parts.
iv) Improvements in social stature – Most of the successful Udaan candidates interacted with expressed
that their social stature back home has seen considerable augmentation, which in turn has boosted their
belief in their abilities further. With requisite outreach, Udaan, therefore, can be the necessary platform
for bringing about envisaged transformation in the educated youth of the state.
v) Positive impact of success stories – The impact of success stories has been the maximum, as far as
generation of aspiration among the youth is concerned. The growth path of successful candidates have
been a definitive source of inspiration for potential candidates as per responses received. However, there
is considerable scope for interactions of the youth with successful candidates, by involving them in
workshops on skill development in colleges and universities, dedicated sessions with the youth and
alumni meets among others.
vi) Buy in of corporate bodies – A considerable share of the corporate bodies interacted with believed
that Udaan is fundamentally a very important initiative of the government, which can potentially create
long term synergies between the talent pool of Jammu & Kashmir and companies across the country. As
per the responses, there is an opportunity to increase the scope and outreach of the scheme, provided
necessary policy changes are undertaken with respect to orientation and management of candidates as
well as operational aspects at training centres. Further, increased coordination among various stakeholders
– through greater transparency in roles, increased communication through interactive platforms,
strengthened grievance redressal, etc. – would sufficiently streamline operations under the scheme, as per
respondents at training centres.
3
J&K has over 6 lakh unemployed youth, Hindustan Times, Mar 03, 2012
(https://www.hindustantimes.com/chandigarh/j-k-has-over-6-lakh-unemployed-youth/story-
GiFoTsvZAAeYmpCGInVz0O.html)
4
Potential beneficiaries of the Udaan scheme are graduates, post graduates and diploma holders in engineering, not
the overall unemployed youth population. However, this metric was derived to get an overview of the impact of
Udaan scheme on the overall unemployment situation in Jammu & Kashmir 28
6. Recommendations
Table 13: Recommendations
Recommendations – General
Orientation of potential candidates Need for orientation on government schemes at high
school and college levels
Inclusion of career development sessions/workshops on
skill development initiatives by the government
Creation of secured mechanisms for the participation of
successful candidates in mobilisation, workshops/meets
organised in educational institutions, alumni meets, etc. to
orient and motivate potential candidates
Reassessment of targets Requirement of shift of focus from number of registrations,
which leads to inadequate screening of candidates and
inconsistencies in narratives used for mobilisation
Need for realignment of targets based on the objectives of
the scheme i.e. indicators defining generation of
employability such as successful completion of training,
quality of placement support, etc.
Candidate verification and
disciplinary aspects
A host of steps have been taken towards candidate
verification by NSDC as well as corporate bodies; need for
further strengthening of verification procedures to prevent
enrollment of candidates in multiple training centres
Need for a common pool of candidate information,
including biometric details of candidates, which is accessible
to all corporate bodies providing training and other relevant
stakeholders
Need for systems similar to the Aadhaar Enabled Biometric
Attendance System (AEBAS) to track the attendance of
candidates and prevent instances of receipt of stipends
without being available for training
Strengthening grievance redressal
mechanisms
Need for strengthened grievance redressal mechanisms to
resolve issues with respect to training centres and candidates
An interactive platform – which may be a common portal –
may be created for grievance redressal
Streamlined management of
corporate bodies
Need for stringent procedures for shortlisting of corporate
bodies to uphold desired mobilisation and training
capacities
Need for increased clarity on disbursals to corporates and
timely release of funds
Enhanced clarity on payments to be received for the costs
already borne on trainees whose candidature gets cancelled
post commencement of training is needed
Development of common SOPs Requirement of comprehensive Standard Operating
Procedures (SOPs) for corporate bodies covering all stages
i.e. mobilisation, training, placement support, etc.
Need for a single document containing stage-wise guidelines
common to all training centres
Renewed positioning and
promotional activities
Revamped positioning of the scheme may go a long way in
negating the effects of negative feedback on the ground
Need for enhanced screening of candidates and
accreditation of Udaan certification by the policy
establishment to generate necessary aspiration levels among
potential candidates
Need for increased promotional activities/advertisements 29
by the implementer
Increased state government
support
Increased role of the state government is of utmost
importance for effective implementation of the scheme
Need for state government intervention in processes such
as verification of candidates, accreditation of Udaan
certification, etc.
District Collectors’ Offices need to work along with J&K
Skill Development Mission for creating strengthened
synergies
Need for continuous guidance from concerned departments
at the state government with respect to mobilisation drives,
promotional activities, etc. to ensure greater outreach
Periodical review meetings It is essential to consistently monitor the scheme through
periodical interactions
Monthly review meetings between the implementer and
corporate bodies providing training may be organised
International outreach There is considerable scope for networking with companies
abroad going forward
The scope for training and placements abroad need to be
tapped
Encouraging entrepreneurship The prospect of linking the scheme to entrepreneurship
needs to be deliberated upon
Instances of candidates returning to the state after
completion of training have been observed, which may be
encouraged in other parts of the country
Thrust on key sectors Need for increased participation of corporate bodies
providing training in sectors which are key economic
contributors in the state
There needs to be augmented participation of corporate
bodies with operations in tourism and hospitality, textiles
and apparels, etc.
Exploring opportunities for
apprenticeship
Opportunities for apprenticeship in the skill development
landscape need to be explored further
Under the Apprentices Act, 1961, a framework for ‘on the
job’ training followed by full time offers can be explored
The legal framework is expected to empower stakeholders
and help mitigate pressing operational issues
Recommendations – Stage-wise
Mobilisation Stage
Focused counselling sessions Need for adequate counselling sessions by mobilisers aimed
at optimum orientation of potential candidates;
consequently, interested candidates need to be guided
towards future steps
The focus of the sessions need to be on orientation and not
on increasing number of registrations
Realisation of untapped potential The is scope for increasing the share of female candidates
through focussed outreach in the segment
Rural areas also present considerable untapped
opportunities in terms of mobilisation; need for increased
advertisements, surveys, presence of mobilisers, engagement
with local authorities, orientation sessions and follow up
activities
Increased presence of corporate
officials
Mandatory presence of officials from all corporate bodies is
a prerequisite for greater outreach, effective mobilisation
and enhanced community level engagement 30
The possibility of a common office space – managed by
NSDC and the ministry – in Jammu & Kashmir, with
representation from all corporate bodies may be explored
Revisions in criteria of selection Need for more stringent criteria for shortlisting of
candidates
Briefing on relevant companies providing training need to
be in accordance with the expertise areas of the candidates
The selection process also needs to be merit based, entailing
necessary assessment of aptitude and attitude of candidates
Increased coordination among
stakeholders
Need for greater coordination among relevant stakeholders
i.e. mobilisers, JKYDF, NSDC, etc.
The roles of relevant stakeholders on various key activities
integral to the mobilisation process need to be defined
Need for greater coordination for ironing out existing issues
and fostering enhanced transparency
Involvement of key actors Need for community mobilisation i.e. involvement of
families of candidates as well as other people from the
community during mobilisation
The opinion of the local citizens may also be considered in
audits, wherein they can vouch for parameters such as the
incidence and effectiveness of drives
Need for greater involvement of successful candidates
Training Stage
Ensuring optimum training
standards
Consistent monitoring and necessary audits of training
modules/delivery needs to be conducted by the
implementer
Sessions for training of trainers may also be periodically
organised
Enhanced exposure to candidates Need for inclusion of mandatory corporate visits in the
training modules
The implementer may also arrange interactions of Udaan
candidates with candidates training under other schemes
Standard session plans There is considerable scope for the standardisation of
session plans by the implementer, with room for
adjustments based on sector, specialization, etc.
The standard session plans need to be followed by all
training centres need to include technical training, soft skills
straining, on the job training and industry exposure among
others
Management of candidates Selection of candidates needs to be based on eligibility
Grades may be provided during training
Placement support may be based on performance/grades
Need for strengthening code of conduct for candidates
Stipends need to be strictly based on defined attendance
parameters
Penalties on leaves taken beyond permissible limits may be
imposed
Bringing down dropouts post
joining
Instances of drop outs after joining training are majorly
recorded within the first month of training; training in this
initial one month may be conducted in the state itself
This arrangement is expected to better equip candidates and
lower dropout rates
Placement Stage
Orientation on placements Need for dedicated placement related sessions towards the
end of training courses 31
Need for orientation on developments in job markets,
including demand-supply characteristics, packages, etc.
There needs to be adequate personality development of
candidates through consistent exposure to corporate set ups
Post placement support Need for adequate tracking of candidates
Payment of stipends for a specified period post placement
may be done
Possible reductions in document
submission for incentives
Documentation requirements for claiming incentives for
successful placements – which currently include a copy of
the offer letter, three months’ salary slips of candidates and
HR certificate vouching employment – need to be relaxed
Need for review of documentation requirements to prevent
incidences of unclaimed incentives and possible disinterest
among hiring companies with respect to Udaan candidates
Protecting candidates from
possible discrimination at the
workspace
Provisions for equal opportunities for self-development,
promotions, etc. at the workplace
Candidates from different districts (across J&K) should be
mixed well
Avoid discussions on politics/sensitive topics of the state
Mechanisms for fostering adequate peer support
6.1. General
i) Orientation of potential candidates – To ensure optimum participation, retention and success of
candidates at training centres, it is imperative to ensure there is clear understanding of the opportunities
presented, the possible outcomes and the desired qualities to successfully adapt and derive envisaged
benefits from the scheme. Orientation regarding government schemes at the high school and college
levels is expected to go a long way in generating desired aspiration levels as regards these platforms
among the youth and equipping them towards successfully participating in these programmes. Inclusion
of career development sessions and workshops on skill development initiatives can better prepare the
youth towards successful participation in such initiatives. These sessions, workshops as well as
mobilization drives should also act as secure platforms for the participation of successful candidates who
have benefitted from schemes such as Udaan so that they can motivate and guide future candidates.
Alumni meets may also be arranged to strengthen the ecosystem. Negative word of mouth has been a
major deterrent in successfully implementing the scheme. Therefore, greater participation of successful
candidates in the process of orienting future candidates – provided secured platforms for the same can be
ensured – would generate positive word of mouth, provide ready reference to candidates on the
opportunities available and the means to tap them, thereby ensuring adequate publicity of the positive
aspects of the scheme.
ii) Reassessment of targets – The Udaan scheme operates based on a target based approach, wherein
considerable emphasis has been on number of registrations. This has often led to inadequate screening of
candidates at the mobilisation stage, including inconsistencies in narratives about the objectives and
benefits of the scheme. It has also led to instances of mismatch of expertise areas of candidates vis-à-vis
requirements at respective training centres. The aforementioned discrepancies have led to increased
dropouts and lowered success rates. Therefore, a need to reassess the targets taken up by corporate
bodies based on the objectives of the scheme, which is to generate employability. As gathered from
interactions on the ground, targets need to be based on parameters such as successful completion of
training and extent of placement support rather than registrations, so as to align the evaluation of success
with the envisaged goals of the scheme.
iii) Candidate verification and disciplinary aspects – The incidence of submission of forged documents –
mark-sheets, certificates, proof of identity, etc. – and issues faced in document verification has been 32
widely reported by training centres. Submission of unauthentic documentation and information
mismatches, for instance, with respect to information in mark-sheets and certificates vis-à-vis Aadhaar
details have made tracking and management of candidates difficult for the corporate bodies. Instances of
candidates enrolling into different training centres have been frequently flagged. Over the years various
interventions have been directed towards resolving this issue, such as mandatory inclusion of Aadhaar
details of candidates and generation of Unique IDs by NSDC for all candidates. Many corporate bodies
have also developed internal systems to tackle the issue. However, there is a need to create a common
pool of candidate information, including biometric details of candidates, which is accessible to all
corporate bodies providing training to Udaan candidates and other relevant stakeholders. On arrival at the
training centre, recording of candidate details, including biometric identification such as fingerprints, may
be conducted and submitted by all training centres mandatorily, to be stored in the common information
pool, available for access by relevant stakeholders. It would provide necessary alerts to training centres
regarding possible enrolment of their candidates in any other training centre at any point in time. Further,
instances of candidates receiving stipends without being available for training have also been reported by
various stakeholders. To mitigate this issue, introduction of systems similar to the Aadhaar Enabled
Biometric Attendance System (AEBAS) may also be considered to track the attendance of candidates on
a real time basis.
iv) Strengthening grievance redressal mechanisms – The need for strengthened grievance redressal
mechanisms has been frequently emphasized upon by stakeholders to achieve increased transparency in
resolving issues with respect to training centres and candidates. To achieve the same, an interactive
platform – which may be a common portal – may be created by, wherein all grievances related to
facilities, training, placements, disciplinary aspects, etc. may be addressed by NSDC in a streamlined
manner. Currently, such communications happen via telephone calls, e-mails, etc. which leads to
ambiguities among the concerned parties.
v) Streamlined management of corporate bodies – As per feedback received on the ground, there is an
ardent need to incorporate stringent procedures for shortlisting of corporate bodies for providing training
under the Udaan scheme. Over the years, there have been instances of outsourcing of training,
involvement of training partners and companies without adequate experience in the skill development
area getting involved in the training process. Such occurrences have led to dips in quality of training vis-à-
vis the standards envisaged. Further, at the mobilisation stage, the advent of brokers and middlemen have
also often hampered the process of counselling of candidates, due to inadequate knowhow. Therefore, a
need for shortlisting of corporate bodies based on in-house capacity of mobilising candidates – as per
proposed targets – can be gauged. Secondly, lack of clarity in disbursal of funds have been reported by
certain corporate bodies. Instances of delays in disbursal, leading to impediments such as increased sunk
costs and disruptions in the training process, have been reported by certain corporate bodies. As per
feedback received, there is a need for increased clarity of the disbursal process, so that targets may be
proposed accordingly and training may be conducted seamlessly by the corporates. Thirdly, in cases
wherein candidature of trainees gets cancelled post commencement of training, there have been
ambiguities among corporate bodies on the payments to be received for the costs already borne on such
candidates. There is a need for increased clarity to be provided to the corporate bodies on a consistent
basis in such cases.
vi) Development of common SOPs – There is a need for comprehensive Standard Operating Procedures
(SOPs) for all stages i.e. mobilisation, training, placement support, etc. which would be common for all
corporate bodies providing training. Currently, such SOPs are developed in-house by the corporate
bodies providing training, which leads to differences in operations. Development of a single document –
containing stage-wise guidelines common to all training centres – may be developed and circulated among
corporate bodies to ensure standardised and streamlined operations at training centres.
vii) Renewed positioning and promotional activities – As per interactions with stakeholders, revamped
positioning of the scheme – including changes in the name of the scheme – may help in mitigating the 33
adverse effects of negative feedback regarding the scheme on the ground. Changes such as rigorous
screening of candidates and accreditation of Udaan certification by the ministry would go a long way in
enhancing aspirational value of the scheme. Further, a need for increased promotional activities, including
advertisements by NSDC, can be gauged for facilitating greater awareness and outreach of the scheme.
viii) Increased state government support – To achieve greater success in the implementation the scheme
in Jammu & Kashmir, increased support and guidance – which may not be restricted to mobilisation of
candidates only – from the state government is of utmost importance. There is considerable optimism
among the state government officials as well as relevant stakeholders towards increased coordination on
the successful implementation of the scheme. Therefore, state government intervention in processes such
as verification of candidates, accreditation of Udaan certification, etc. is expected to ensure increased
efficiency in the implementation of the scheme in the state. Further, the District Collectors’ Offices need
to be included in the ecosystem to work along with J&K Skill Development Mission for creating
strengthened synergies. Consistent guidance from concerned departments at the state government with
respect to mobilisation drives, promotional activities, etc. would ensure greater outreach of the scheme
and increased coordination among various stakeholders towards successfully executing key processes.
ix) Periodical review meetings – To effectively monitor the performance of the scheme and ensure
strengthened grievance redressal, the importance of periodical engagements between the implementer and
the active corporate bodies providing training is immense. Monthly meetings – organised by NSDC –
involving the aforementioned stakeholders may be conducted to ensure further streamlining as well as
standardisation of operations, greater coordination and consequently increased success rates.
x) International outreach – In the times to come, there is considerable scope for networking with
international companies to increase the overall outreach of the scheme. Engagements with companies
abroad would open new avenues such as training and placements in companies abroad.
xi) Encouraging entrepreneurship – It has been gathered through interactions on the ground that certain
candidates have started successful entrepreneurial ventures in Jammu & Kashmir post completion of
training under Udaan. Therefore, the prospects of linking the scheme to entrepreneurship may be
deliberated upon. The candidates may be provided necessary training and encouragement to embark on
entrepreneurial ventures across the country.
xi) Thrust on key sectors – There is a need for greater focus on certain sectors which are integral to the
socio-economic progress of Jammu & Kashmir. For instance, tourism and hospitality is the backbone of
economic activities in the state. However, as per information received from NSDC, it was found that only
13 per cent (Table 3) of the active corporate partners have operations in the tourism and hospitality
sector. The share of active corporate entities providing training under Udaan into textiles and apparels –
another sector presenting considerable potential – was a mere 7 per cent. In the times to come, there
needs to be greater thrust on the strengths of the state and more number of companies imparting training
in those areas need to participate.
xii) Exploring opportunities for apprenticeship – The concept of apprenticeship in the skill development
landscape – to encourage training under a strengthened legal framework (Apprentices Act, 1961) – may
be explored further. Under such a framework, focussed ‘on the job’ training can be provided by corporate
bodies, which can be succeeded by full time offers. Further, the legal framework would empower the
stakeholders, strengthen grievance redressal, bring down unlawful and unethical practices, etc. among
others.
6.2. Stage-wise
6.2.1. Mobilisation
i) Focussed counselling sessions – There is a need for adequate counselling sessions during mobilisation
drives, wherein potential candidates are duly oriented based on the objectives of the scheme. The role of
the mobilisers should be to generate awareness about the scheme, details of the selection and training 34
processes, envisaged outcomes, success stories, etc. for the benefit of potential candidates and their
families. Candidates who express interest post orientation needs to be guided towards future steps. These
sessions need to solely be focussed on equipping potential candidates with necessary information and not
on increasing number of registrations.
ii) Realisation of untapped potential – Through interactions on the ground, it has been gathered that there
is considerable untapped potential in terms of mobilisation of candidates in Jammu & Kashmir. Firstly,
there is considerable scope for increasing the share of female candidates. As per the results of survey
conducted at the training centres visited, a mere 15 per cent of the candidates were females, a share which
can see considerable increase. Mobilisation drives in Jammu & Kashmir need to, therefore, focus
extensively on enhancing outreach towards potential female participants. Secondly, there is substantial
scope for increased mobilisation in the rural areas of the state. Apart from the basic objectives of the
scheme, a major aim of the scheme was to bridge the rural urban divide and therefore needs consistent
attention. Measures such as increasing advertisement in the rural areas, ensuring greater presence of
mobilisers, conducting necessary surveys on a consistent basis, engaging with the gram panchayats,
consistent orientation of the target audience and sufficient follow ups would go a long way in increasing
participation of candidates from the rural parts of the state.
iii) Increased presence of corporate officials – Mandatory presence of officials from all corporate bodies
imparting training under Udaan scheme is imperative for enhancing outreach, deriving necessary
outcomes from mobilisation activities, enabling parent visits, etc. The possibility of a common office
space in Jammu & Kashmir – managed by NSDC and monitored by the Ministry of Home Affairs – may
be considered, wherein space would be provided to all corporate bodies providing training. The presence
of teams from all corporate bodies would go a long way not only in streamlining mobilisation of
candidates, but would also ensure greater outreach, enhanced communication with families of candidates,
increased follow ups and effective monitoring of processes.
iv) Revisions in criteria of selection – There is a need for more focussed criteria for shortlisting of
candidates, so as to ensure selection based on the objectives of the scheme and requirements of the
corporate bodies imparting training. The selection process needs to also consider the expertise areas of
the candidates and accordingly brief them about relevant companies providing training in as per the
expertise areas as well as orient them as to what is expected of them. The process also needs to be merit
based, entailing necessary assessment of aptitude and attitude of candidates, which would not only ensure
increased success rates but lowered dropout shares as well. Introduction of such evaluation criteria is also
expected to generate due aspirational value of the training opportunities on offer under the scheme.
v) Increased coordination among stakeholders – The need for greater coordination among relevant
stakeholders – i.e. mobilisers of corporate bodies, JKYDF, NSDC, etc. – can be gauged through
interactions on the ground. The roles of the stakeholders on various key activities integral to the
mobilisation process i.e. organising drives, counselling, keeping records of registrations, tracking of
candidates, etc. needs to be defined and greater coordination needs to be achieved to iron out existing
bottlenecks in the mobilisation process and ensure enhanced transparency in the ecosystem.
vi) Involvement of key actors – There are certain key actors identified, who can have considerable
influence in the outreach and success of the scheme and therefore, there is an ardent need to increase
their participation possibly at all stages but essentially at the mobilisation stage. Firstly, the need for
community mobilisation i.e. involvement of families of candidates as well as other people from the
community – with all information and necessary orientation about the scheme provided to them – is
immense, as it would not only ensure greater trust building, increased participation and lowered drop
outs, but would also instil necessary pressure to perform among candidates. The opinion of the local
citizens may also be considered in audits, wherein they can vouch for parameters such as the incidence
and effectiveness of drives. There is a need for district level representatives of corporates to realise these
initiatives. Further, there needs to be greater involvement of successful candidates in the state, wherein
they can engage with the youth, share their experiences and motivate potential candidates to achieve 35
success. Sharing of success stories – during drives in educational institutions – and consistent
engagements with successful candidates would go a long way in generating positivity on the ground as
regards the scheme, equipping potential candidates with essential information and therefore ensuring
augmented participation.
6.2.2. Training
i) Ensuring optimum training standards – Instances of below par training provided by certain training
centres have been reported by candidates as well as the mobilisers. The bridge this gap, there needs to be
consistent monitoring and necessary audits – conducted by the implementer – of the training modules as
well as quality of delivery at the training centres. Further, sessions for training of trainers may also be
periodically organised to ensure envisaged quality of training.
ii) Enhanced exposure to candidates – With the broader objective of the scheme being interactions of
educated youth of Jammu & Kashmir with the workforce of the rest of the country, it is imperative that
during training, they are exposed to such work environments. Inclusion of mandatory corporate visits in
the training modules would equip the candidates with necessary knowhow on corporate culture and help
them adapt better once they are placed. Further, NSDC may also arrange interactions of Udaan
candidates with candidates training under other schemes, so as to strengthen communication in the
ecosystem further.
iii) Standard session plans – Currently, the corporate partners providing training build in-house session
plans for the candidates. Based on stakeholder feedback, there is considerable scope for the
standardisation of session plans by NSDC. Though there needs to be room for adjustments based on
specifications such as sector, specialisation, etc., the overall structure of the training modules to be
adopted by corporate bodies need to be defined by the implementer, including key aspects such as
technical training, soft skills straining, on the job training and industry exposure among others.
Introduction of structured session plans for training and close monitoring as regards its implementation
at all training centres would go a long way in ensuring minimum standards of training across centres.
iv) Management of candidates – There is need strengthened processes ensuring selection based on
eligibility, grades during training based on performance and placement support based on gradation to
provide necessary motivation to candidates to pursue every stage of the training process with utmost
seriousness. Further, through interactions with stakeholders, it was gathered that there is considerable
need for strengthening the code of conduct for candidates. Stipends need to be strictly based on
attendance parameters defined and penalties on leaves taken beyond permissible limits may also be
imposed. These measures are expected to drive the overall motive of the scheme and induce the
candidates to adopt a career oriented approach at all stages.
v) Bringing down dropouts post joining – Instances of selected candidates dropping out after joining are
mostly recorded within the first month. Therefore, the possibility of conducting training for an initial
period of one month within the state itself may be explored, to lower the dropout rates. Such an
arrangement is expected to progressively equip the candidates better in terms of technical aspects as well
as adaptability to new environments.
6.2.3. Placement
i) Orientation on placements – There needs to be dedicated placement related sessions towards the end of
training courses, entailing detailed presentations on the movement of the job markets. For instance, when
the scheme started in 2011-12, the job markets were experiencing a boom. However, the subsequent years
experienced a dip in demand, consequently having effects on parameters such as packages offered.
Orientation on such aspects would enable the candidates to attune their aspirations and preparations
based on market situation. Further, consistent efforts towards exposing candidates to corporate set ups
would ensure necessary personality development of candidates before placements.
ii) Post placement support – The process of tracking of candidates for a specified period of time,
including payment of stipends to provide them with necessary cushioning, needs to be strengthened. 36
Various efforts have been made towards this end by the implementer; however, there is a need for further
streamlining the processes, finalising the period of disbursal of stipends and also to bring all corporate
bodies wherein the candidates get placed on board.
iii) Possible reductions in document submission for incentives – As frequently reported by the corporate
bodies, it becomes difficult to submit all the requisite documents with NSDC to be eligible for incentives
for placement of candidates. Currently, a copy of the offer letter, three months’ salary slips of candidates
and HR certificate vouching employment are the documents sought. These documents – the most
reported being the HR certificates provided by the companies wherein candidates get placed – are often
difficult to attain. Further, such requirements placed with hiring companies often generate disinterest
among them towards hiring Udaan candidates. With the aforementioned impediments in view, there is a
need to review the documentation requirements for sanctioning incentives for corporate bodies.
iv) Protecting candidates from possible discrimination at the workspace – Monitoring the candidates in
terms of possible discrimination at the workplace is also necessary. It needs to be ensured that Udaan
candidates receive a level playing field in terms of equal opportunities for self-development, promotions,
etc. vis-à-vis employees from other parts of the country, so as to ensure the envisaged growth in their
career graph. Further, special attention (at the time of orientation) may be provided to make sure that the
candidates induced and managed in a way that they gel effectively within the ecosystem, adapt well and
receive necessary peer support at the work space. 37
7. Way Forward
The Udaan scheme commenced with a target of reaching out to 40,000 youth in Jammu & Kashmir over
a period of 5 years. As per the findings of the study, 42,608 candidates have joined training under the
scheme. Consequently, 31,909 candidates have completed training and 18,560 job offers (equating to
around 58 per cent) of candidates having completed training) have been made. The above metrics indicate
that the performance of scheme has been satisfactory and it has been beneficial for the target audience i.e.
unemployed graduates, post-graduates and diploma holders in engineering from the state of Jammu &
Kashmir.
On the qualitative side, positive changes in the skill levels – technical and soft – as well as social stature of
candidates has been visible. Successful candidates have been able to join revered companies across the
country. Further, many successful candidates returning home post completion of training under the
scheme have also established entrepreneurial ventures in Jammu & Kashmir, which can be seen as a
healthy economic development supported by the scheme.
Going forward, a few interventions may be deliberated upon, keeping in mind the changing skill
development landscape. Firstly, there is an ardent need for creation of aspirational value among the youth
in Jammu & Kashmir – for schemes such as Udaan – through adequate orientation, increased
engagement with successful candidates, revised selection processes, necessary accreditation of
certification, etc. There also needs to be augmented coordination between Udaan and similar schemes
such as Pradhan Mantri Kaushal Vikas Yojana (PMKVY) and Himayat so as to improve overall impact
skill development initiatives in the state. Outreach initiatives for untapped sections of the target
population of Udaan i.e. female candidates and candidates from rural areas is of utmost importance in the
times to come. There also needs to be adequate capacity building across stakeholders in the ecosystem,
including increased presence of corporate bodies in J&K, creation of necessary SOPs for operational
streamlining and augmented coordination among stakeholders among others. Further, the importance of
awareness generation regarding skill development initiatives at the high school and college levels is
immense to educate and equip future candidates, and subsequently ensure greater success rates and
reduced drop outs. Finally, opportunities for apprenticeship in the skill development landscape, to
encourage training under a strengthened legal framework (Apprentices Act, 1961) may be explored for
the future.
In conclusion, it is envisaged that the scheme may continue for the benefit of the youth of Jammu &
Kashmir, with some revisions in the overall framework and further streamlining of operational aspects.
The scheme can be brought under the ambit of the Ministry of Skill Development and Entrepreneurship.
The Ministry of Home Affairs may or may not continue to fund the scheme. The unspent amount of the
scheme (after clearing all pending disbursals including incentives to corporate bodies providing training)
is expected to be around INR 300-325 Crore, which may be utilised in the next phase.
Initiatives such as the Udaan scheme can potentially have considerable impact as far as economic
activities in the state of Jammu & Kashmir are concerned and therefore warrants consistent efforts from
all relevant stakeholders going forward.
38
Annexure I
Methodology
Stage I: Situational Assessment
The situational assessment stage covered following activities:
i) Initial engagements: To initiate the evaluation process, a meeting with the implementer i.e. National Skill
Development Corporation (NSDC) was conducted to gather key details about the scheme, current
implementation status, issues faced on the ground and potential measures for improved implementation
and greater outreach. Meetings were conducted with the policy establishment in Delhi i.e. Ministry of
Home Affairs as well as NITI Aayog to gather necessary guidance on the subject.
ii) Desk research: Comprehensive desk research was undertaken wherein available secondary information,
datasets gathered from NSDC, media releases, etc. were studied in detail. This exercise helped understand
the status of the scheme, the overall challenges and success factors, which further aided interactions on
the ground. The primary findings gathered at this stage – qualitative as well as quantitative – were collated
in the form of a first draft which was shared with NITI Aayog.
Stage II: Stakeholder Engagements
Interactions on the ground entailed the following:
i) Meetings with training centres: Training centres and partners are the most essential stakeholders in the
process of establishing linkages between the scheme and the candidates. Detailed interactions were
conducted with training centres in the NCR region, Bangalore, Chennai, etc. and the facilitators of
mobilisation (since October 2017) i.e. Jammu and Kashmir Youth Development Forum, to gather key
insights on training procedures/timelines, profiles/aspirations of participants, demand-supply gaps in
terms of necessary skills sought, placement details, reasons for dropouts, success factors, challenges, etc.
ii) Interactions with participants: Detailed interactions with the participants were conducted to understand
their aspirations from the scheme, positives/negatives of the scheme, job preferences, willingness to
migrate and opinions on training/placement opportunities.
Sample details
S. No. Respondent Details Sample Location(s)
1 Training centres visited 18 Delhi/Chennai/Bangalore
2 Candidates surveyed 160 Delhi/Chennai/Bangalore
4 Dropouts surveyed 46 Jammu & Kashmir
iii) Interactions in Jammu & Kashmir: The youth in Jammu & Kashmir were interacted with to cover
indicators such as their profiles in terms of their aspirations, their willingness to migrate to other states,
preference for certain types of jobs and sectors, etc. Further, interactions were conducted with the local
authorities/state government officials such as the Mission Director, J&K Skill Development Mission
regarding the implementation of the scheme. Mobilisers, JKYDF officials and NSDC officials in J&K
were also extensively interacted with.
iii) Consistent engagements with the implementer: The research team continued to interact with NSDC to gather
essential insights on the performance of the scheme, the role of the stakeholders, the success stories, the
bottlenecks faced and finally, required steps to improve the implementation of the scheme on the ground.
iv) Workshop on youth engagement: An interim workshop – chaired by the honourable Vice Chairman, NITI
Aayog – was conducted in New Delhi before finalisation of the report. The participants included Adviser
(J&K), NITI Aayog, Secretary, Ministry of Skill Development and Entrepreneurship, Joint Secretary, 39
Ministry of Home Affairs, Managing Director and Chief Executive Officer, National Skill Development
Corporation, Mission Director, J&K Skill Development Mission, candidates and corporate bodies
providing training. This workshop provided a platform for the youth to engage with all stakeholders and
also for the BRIEF team to map the youths’ expectations and aspirations correctly. Extensive interactions
with key stakeholders also helped gather insights on the way forward for the Udaan scheme as well as skill
development as a whole.
Stage III: Analysis and Report Generation
At this stage, information gathered at all stages mentioned above were analysed and collated in the form
of a comprehensive report, which included the following:
i) Quantitative assessment: Quantitative assessment entailed analysis of datasets received from NSDC in
order to provide a comprehensive overview of the Udaan scheme in Jammu & Kashmir.
ii) Qualitative feedback: The representation of qualitative information revolved around the following
components:
Feedback from the stakeholders (MHA, NSDC, J&K government, beneficiaries, implementers,
corporate bodies, etc.) about the scheme to include the (a) positives and negatives, (b) perception
of the stakeholders towards the scheme and (c) measures to improve the success rate of the
scheme
Retention of youth in corporate bodies after completion of training
Identified bottlenecks: challenges encountered by the different stakeholders during
implementation
Highlights of the success stories of the scheme and identification of critical success factors
Identification of stakeholder specific interventions required at different stages in the scheme
cycle in order to achieve better success rate
40
SHEEBA RAINA
Trained by: Accenture Solutions Pvt. Ltd.
Placed in: Accenture Solutions Pvt. Ltd
Designation: Business Analyst
NSDC, through its UDAAN programme, gave me an opportunity to explore my potential and
survive in the professional environment. After joining the training programme, I realized that what
one needs are a right chance and a right decision. It has helped me understand the corporate
structure, honed my interpersonal skills, converse with confidence and taught me the true definition
of being independent. The experience of working as a professional with Accenture has proved to be
an excellent platform to explore my strengths and conquer my weaknesses. The continuous journey
so far has been a great exploration, filled with learning, interacting with new people and growing more
confident day by day.
Annexure II
Testimonials from successful candidates
Some of the testimonials shared by candidates successfully completing training and attaining placement
under the scheme have been provided below:
ATHAR NAZEER QURESHI
Trained by: Spectrum (Ligare Voyages)
Placed in: Spectrum Training Academy Pvt. Ltd.
Designation: Manager Operations/Head-Training Academy
I am really privileged to work with Spectrum Ernest known as Ligare that refurbished my working
proficiency. After participating in the training programme, receiving all of the support from my
administrators and working with mixture of people, I was able to improve my own skills dramatically.
I also appreciate how rigorous and structured the programme is. I genuinely admire how working
with Spectrum Ernest has been a wonderfully challenging and satisfying experience.
MOHD ABDULLAH
Trained by: Vision India Pvt. Ltd.
Placed in: Vision India
Designation: Talent sourcing
I had tried my luck at many companies for job but I had not found a suitable job that fulfils my basic
needs. Due to that I lost my confidence slowly. Then I heard about Udaan training scheme under
Vision India through my friend. Without wasting time I came to Vision India for training. Udaan
training provide me platform to develop my skills and help me to believe in myself. Udaan scheme
has actually changed my life. It has shown me the way forward for a successful career in the corporate
world. Now, I am working with Vision India as a talent sourcing executive. I am very happy with my
job role and office environment. I am very thankful to Udaan Scheme for providing us such a great
platform. 41
HARSHITA JAIN
Trained by: Accenture
Placed in: J P Morgan
Designation: Analyst
“Udaan Skills to Succeed program was introduced to me by word of mouth. Looking back in time,
the decision of being affiliated to Accenture as the Udaan Partner proved to be a liberating experience
when I was employed in Accenture in March 2014. The journey can be briefed in few words as
'Umeedon ki Udaan'.
Had it not been for Udaan, I would have never experienced the life of metropolitan cities, and would
have lived a stereotypical life- sitting at home, getting married at an early age and raising a family.
One word to define Udaan as an initiative: Life changing Opportunity”.
TARANJEET KAUR
Trained by: Sebiz Infotech Ltd.
Placed in: Code brew Labs
Designation: Analyst
It is the hard work of team Udaan and Sebiz officials that today a person who merely had the
knowledge to write a single line of the code is developing huge software for the multinational
companies. Actually my learning of IT concepts and its understanding began in Sebiz Infotech –
where I got a feel of real corporate and became a part of a team of world class software developers’
professionals. They taught me how to develop software and enhanced my logic building acumen.
KESHAV SHARMA
Trained by: Rooman Technologies Pvt. Ltd.
Placed in: IBM
Designation: Associate
It gives me immense pleasure to share that I am currently working with Microsoft, where I manage
and execute various accounting processes, with steady opportunities for personal and professional
development. The journey from Jammu and Kashmir to Microsoft would not have been cascaded
like a breeze, if I had not enrolled myself in S2S program under Udaan scheme. The program came as
a saviour to me where I could not find many job opportunities in the valley. The training provided
under the program helped me hone my communication as well as interpersonal skills; and the best
part about it were the trainers who are equally enthusiastic and committed towards our development.
The mock interview sessions during the training proved to be of great help and allowed me to sail
through my first interview with Microsoft. 42
Feedback from parents of successful candidates
Parents of Sheeba Raina:
.At the outset let me express my grateful thanks to UDDAN for encouraging our children to
professional pursuits and think for their bright carrier other than a Government sector. The
inspiration behind this work is positive attitude of UDDAN who encourage the students to shape
their life for brighter future. I have had the privilege of going through the project UDDAN project
launched by the Government of India and it was thrilling moment for me to know the aims and
objects of the project and found them to be thoroughly resourceful to help my WARD to shape her
future with sound base. It is note worthy to mention that my presumption has proved remarkable and
acceptability at the end with the encouraging results and excellent result shown by my daughter in
shaping her brighter future.
I strongly recommend that Project UDDAN should serve as a step forward for new comers who
have just qualified and are in search of job for their contribution to the nation building. A cursory
glance on the project and its intention shows how systematically the problems are discussed and the
solutions found within the framework of their capability to push them for the better goal to pursue.
Parents of Athar Qureshi:
I believe this scheme is well devised to even more to nurture the career of students and shape it in a
constructive manner. Considering the module of this scheme students get expose to number of job
avenues wherein they can have an excellent growth in their respective careers. This scheme provides a
platform for youth to opt for various job opportunities as per their academic backgrounds and areas
of interests which they unfortunately won't be able to get in their native places.